No matter what, every single business has competitors. Whether direct, indirect, or replacement, it’s crucial to know and understand who these competitors are to make better-informed decisions regarding your own brand innovation. But first, what exactly is direct, indirect and replacement competition? In short, direct competitors are those businesses offering a similar or identical product...Read More
Olivier is very responsive, always here to guide you and reply to your queries. His work is excellent and he is very professional. Highly recommended.