Ensuring that your company appears near the top of search engines is crucial to online marketing. Search engine optimisation is key to making your company and its products visible to your target market.
However, many people are unfamiliar with the search engine ranking factors that can affect how high your company appears on search engine results lists when people search for keywords associated with what your company offers.
Here are 5 of the most important factors to consider:
1) Mobile Optimisation
The vast majority of internet users worldwide access the web from their mobile devices. Therefore, if your website is not optimised to be mobile-friendly, search engines like Google will automatically push your website down the list. Websites that are mobile-friendly are more likely to appear higher on the list since search engines can detect that they are more accessible to the majority of Internet users.
2) Page Loading Speeds
The speed at which your website loads its pages can have a significant impact on your search engine rankings. Slow-loading websites lead to a higher bounce rate, which negatively affects your rankings. Websites that are not optimised and load slowly are considered not ideal and, therefore, do not appear high on search engine results lists.
3) Content Quality
Google’s algorithms assess websites according to their content quality. Plagiarised and AI-generated content is easily detected and penalised, and websites that lack relevant and high-quality content will have lower search engine rankings. Fresh, regularly updated, comprehensive, and accurate content is always given preference by search engine algorithms.
4) Site Architecture
Well-designed websites that are properly organised and follow a logical and coherent structure always perform better in search engine rankings than chaotic and confusing ones. Clear navigation makes it easier for search engines to crawl and index pages, and it also impacts the user experience.
5) User Experience
Also known as UX, user experience describes how easy and enjoyable it is for users to access and interact with a website’s various aspects. Good UX can drive engagement up, keep users on the site for longer, and improve search engine rankings.
For more information on how to improve your online marketing strategy and achieve your online marketing goals, contact us at Sandbox today. We can ensure that all the search engine ranking factors are addressed so that your company’s visibility is maximised.
