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Author name: oli

Olivier Mamet is the director and owner of The Seo Consultant & Out of the box. The first one providing search engine optimization, online public relations, social media marketing and the other providing video marketing and video production services. A general enthusiast of the Internet of Things.

358135318 771295918332219 2358824988787737344 n 1024x740 - Transforming Hospitality Through 3D Architectural Visualisation: The Play Mourouk Hotel Case

Transforming Hospitality Through 3D Architectural Visualisation: The Play Mourouk Hotel Case

    In the heart of Rodrigues, an idyllic island located in the Indian Ocean, the Play Mourouk Hotel is preparing to unveil its newly renovated spaces. Following an extensive makeover, this much-anticipated reopening is creating ripples of excitement among both local tour operators and international clientele. However, with no traditional visuals available for the …

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Photo by Alina Grubnyak

7 Things You Must Know About the Psychology of Calls to Action

  The most effective call to action strategies use basic psychology to turn visitors into repeat customers. An effective call to action will guide your visitors through the buying process, therefore getting you more site clicks, more buys and more sign ups. Have no experience in psychology? Don’t worry, read on and we’ll tell you …

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Conversation Rate optimisation

10 Tips on How to Incorporate Psychology in Improving your Homepage Conversion Rate

10 Tips on How to Incorporate Psychology in Improving your Homepage Conversion Rate Before we dwell into the nitty gritty details of improving your homepage conversion rate, let’s begin by talking about psychology. Psychology is the science of the human mind, but how is science related to marketing? They both have the human brain in …

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3 Ways to Combine Online & Offline Marketing to Create an Exciting Customer Experience

In today’s world, consumers are gravitating more and more towards online shopping and using social media to connect with their favorite brands. Online engagement is at all time high between business owners and consumers, yet offline engagement – good, old face-to-face interaction – still continues to flourish. Despite the ease and anonymity of online shopping, …

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Incorporation Company

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the …

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SEO VS ADWORDS

SEO And AdWords SEO  in a nutshell is the method that focuses on getting your website content relevant onto search engines. SEO or Search Engine Optimisation tries to rank higher in the organic or natural search results. This is done by: 1) optimising the website in terms of design and text 2) making sure the …

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How to use Google’s Keyword Planner Tool

Google’s keyword tool has been a great tool for any SEO consultant. On August 28th, 2013, Google’s keyword tool has been replaced with the Keyword Planner, a tool that “combines the functionality of Keyword Tool and Traffic Estimator to make it easier to plan search campaigns” according to Google’s official page. Using the Keyword Planner The Keyword …

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How does google ranking work

What really happens when you make a search on google. Most clients i encounter, don’t really understand the mechanism behind google and the reasons for “ranking well in google”. Here is a great video from Matt Cutts that explains what happens in google’s big brain. Related Tag: SEO Company Mauritius

Integrated Marketing

The SEO industry has evolved a lot through the years. In previous years, a site needed a few ingredients to excel in SERPs (search engine result page) Things like a strong technical foundation, with a crawl able and clear information structure. A good use of the targeted keywords and key links with some targeted anchor …

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SEO Company

2013 SEO data

  This is a great article that we have pasted over here for our customer to read. Great insight with tips and tricks. Yesterday at MozCon, I presented the results from Moz’s Ranking Factors 2013 study. In this post I will highlight the key takeaways, and we will follow it up with a full report …

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Website Design

SEO When designing a website

  When the phrase first appeared, SEO web design intended little more than stuffing your great 90’s website with whatever terms you had been optimizing for, getting listed on famous directories, and populating your meta data for the search engines to evaluate. Search engine marketing and SEO optimization were fundamentally as traditional as the search engines themselves, before …

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