Just about as long as marketing has been around, CEOs and marketers have debated how to measure success, which tools are the best, and which proportion of marketing actually works. With digital marketing, EVERYTHING can be measured. Here are the 4 most important metrics to understand and have a look at first when reading...Read More
The most effective call to action strategies use basic psychology to turn visitors into repeat customers. An effective call to action will guide your visitors through the buying process, therefore getting you more site clicks, more buys and more sign ups. Have no experience in psychology? Don’t worry, read on and we’ll tell you...Read More
10 Tips on How to Incorporate Psychology in Improving your Homepage Conversion Rate Before we dwell into the nitty gritty details of improving your homepage conversion rate, let’s begin by talking about psychology. Psychology is the science of the human mind, but how is science related to marketing? They both have the human brain in...Read More
In today’s world, consumers are gravitating more and more towards online shopping and using social media to connect with their favorite brands. Online engagement is at all time high between business owners and consumers, yet offline engagement – good, old face-to-face interaction – still continues to flourish. Despite the ease and anonymity of online shopping,...Read More
How good is the quality of your website? Here are 1o questions (or points) to reflect upon. It’s just a guide to see if your website has all the elements to make it a stunner. 1) How is the design? – Is is appealing? – Are the colours easy on the eyes and allows for users...Read More
Design is the key to the success of your website. There is no question about it. Steve Jobs said it a few years back and he was totally right…look at Apple today. When designing for web, we want to focus on some key end result. Maybe you need them to sign up, download something, buy...Read More
A lot of companies and business owners have one question in mind…”are we making or losing money with SEO?” For this reason, most companies spend their marketing budget on paid search such as google adwords because it allows them to easily track their return on investment (ROI) Calculate your ROI with SEO is almost as easy...Read More
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the...Read More
Some time ago, a company came to us wanting to invest in SEO services. They were currently spending over $1.2M per year on offline ads (that is banners, TVC, magazines etc…), which is not a small amount of money. The campaign we were proposing was to amount to less than 9% of their phone book...Read More
Amazing video from @veritasium. [convertkit form=4943463]Read More
Keyword research and targeting are critical first steps in any SEO campaign. First, you come up with a list of relevant, traffic-driving keywords that you bucket into high-level keyword groups. Then, you map those keyword groups to corresponding pages on your site. Or if there are no relevant URLs to map to, you have new...Read More
It all comes down to psychology at the end of the day. It’s about applying predictable patterns of behavioural psychology to compel site visitors to perform what you want them to do. Most of the time your site needs to convince visitors that your products best serve their needs before they decide to buy anything. Just...Read More
Step 1: Attract Impressions These are the main questions to ask yourself: Is this the right message? Is this the right audience? Is this the right time? Step 2: Engage Clicks CTR If you engage them with your message, they will click on it, Step 3: Convert Conversion Cost Cost Per Conversion Conversion Rate Revenue...Read More
SEO And AdWords SEO in a nutshell is the method that focuses on getting your website content relevant onto search engines. SEO or Search Engine Optimisation tries to rank higher in the organic or natural search results. This is done by: 1) optimising the website in terms of design and text 2) making sure the...Read More
A lot of people think that Adwords isn’t worth it for small businesses. I think it all depends how the campaigns are run… Here are a few tips that i think will help anyone keep a small adwords campaign successful. [tw_divider type=”line” height=”20″] [A] Objectives: Before we start any campaign here at The SEO Lab, we...Read More
Google’s keyword tool has been a great tool for any SEO consultant. On August 28th, 2013, Google’s keyword tool has been replaced with the Keyword Planner, a tool that “combines the functionality of Keyword Tool and Traffic Estimator to make it easier to plan search campaigns” according to Google’s official page. Using the Keyword Planner The Keyword...Read More
A potential solution to solving your marketing problems isn’t spending more money. When you spend more money on something that doesn’t work… you will typically end up losing more money. Is there a solution then? There are so many businesses and different marketing problems that it’s almost impossible. Here are 5 simple fixes...Read More
There are two cataclysmic events that can happen in the SEO world and both happened last week. One was the encryption of keyword referral data from organic traffic to Google Analytics. The second was the introduction of the Hummingbird update, which makes the search engine more capable than ever of handling complex queries, specifically long tail keywords....Read More
What really happens when you make a search on google. Most clients i encounter, don’t really understand the mechanism behind google and the reasons for “ranking well in google”. Here is a great video from Matt Cutts that explains what happens in google’s big brain. Related Tag: SEO Company MauritiusRead More
A lot of businesses are quickly realizing how important video can be to their product and brand, but few are still pondering what/how to do it. Funny self-deprecating videos? simple product showcase videos? A creative story about the brand and the workmanship of product design/fabrication? Watch this video and maybe, you’ll get a better idea...Read More
Before going into that specific subject, i’d like to reiterate a few things. Big companies and big agencies that offer SEO, arguably don’t have time for their clients…They have a full fledge office with 10-20 staff. These staff come and go and some and it is difficult to maintain a good working relationship this way....Read More
Here is a great infographics that explain what SEO is: Related Tag: Digital Marketing MauritiusRead More
Everyone has their own way of marketing their company. Most of us use SEO (search engine optimisation) as well as content marketing bonded with some social media marketing. All these strategies are very good but i feel there is always a way to increase your ROI. Most of the time, it’s not simply “what you do”…it’s...Read More
As a SEO specialist here in Mauritius i always had an issue with google adwords and facebook ads. I am a big advocate of organic search results but obviously you need to do something while you get the ranking results. Over the years, i’ve done a fair amount of Google Adwords and Facebook campaigns....Read More
It doesn’t matter if you have a global audience or you are a small local business in Mauritius, online marketing is a must. Digital marketing is one of the fastest growing sectors today. Here is why: Only 18% of TV ad campaigns generate a positive ROI Newspapers sales are declining Radio listeners are dropping...Read More
Link Building vs Content Marketing There has always been big talks about the different processes used to market your products and website. Sometimes, funds may only allow for one of the other. In link building, we research some keywords to target. We know we want to go after those. We assess that the website is...Read More
Here at the SEO Lab, we always try to find new/more effective ways of doing things. A few weeks ago, we started playing with Bidsketch and what a great product. Proposal writing has always been time consuming. I cut my proposal writing time by more than half (which is a lot of time to reinvest...Read More
The SEO industry has evolved a lot through the years. In previous years, a site needed a few ingredients to excel in SERPs (search engine result page) Things like a strong technical foundation, with a crawl able and clear information structure. A good use of the targeted keywords and key links with some targeted anchor...Read More
This is a continuation from the post Grow your company with SEO services. We take a look at some simple ways to increase your visibility, market and conversion. 03 – Research your keywords Find the most lucrative set of keywords! It is the foundation upon which you should build your website. ( not the...Read More
I was reading a very interesting article the other day. It mentioned the term “growth hacker”. Many people think hacker has a definite negative connotation where in fact its not the case. A hacker is someone who finds different solutions or a “fast way” to achieve results. The idea here is that you can grow...Read More
A lot of companies focus mainly on achieving better ranks in google. The problem is…this is only 30% of the job in converting a visitor into a customer. Specially for companies whose main customer interactions take place online. While lots of analytics are increasingly available, the reality is that these require careful interpretation in order...Read More
This is a great article that we have pasted over here for our customer to read. Great insight with tips and tricks. Yesterday at MozCon, I presented the results from Moz’s Ranking Factors 2013 study. In this post I will highlight the key takeaways, and we will follow it up with a full report...Read More
When the phrase first appeared, SEO web design intended little more than stuffing your great 90’s website with whatever terms you had been optimizing for, getting listed on famous directories, and populating your meta data for the search engines to evaluate. Search engine marketing and SEO optimization were fundamentally as traditional as the search engines themselves, before...Read More
Olivier is very responsive, always here to guide you and reply to your queries. His work is excellent and he is very professional. Highly recommended.
