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oli
Conversation Rate optimisation
10 Tips on How to Incorporate Psychology in Improving your Homepage Conversion Rate Before we dwell into the nitty gritty details of improving your homepage conversion rate, let’s begin by talking about psychology. Psychology is the science of the human mind, but how is science related to marketing? They both have the human brain in...
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How good is the quality of your website? Here are 1o questions (or points) to reflect upon. It’s just a guide to see if your website has all the elements to make it a stunner. 1) How is the design? – Is is appealing? – Are the colours easy on the eyes and allows for users...
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Design is the key to the success of your website. There is no question about it. Steve Jobs said it a few years back and he was totally right…look at Apple today. When designing for web, we want to focus on some key end result. Maybe you need them to sign up, download something, buy...
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A lot of companies and business owners have one question in mind…”are we making or losing money with SEO?” For this reason, most companies spend their marketing budget on paid search such as google adwords because it allows them to easily track their return on investment (ROI) Calculate your ROI with SEO is almost as easy...
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Incorporation Company
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the...
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Some time ago, a company came to us wanting to invest in SEO services. They were currently spending over $1.2M per year on offline ads (that is banners, TVC, magazines etc…), which is not a small amount of money. The campaign we were proposing was to amount to less than 9% of their phone book...
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Amazing video from @veritasium.  
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Keyword research and targeting are critical first steps in any SEO campaign. First, you come up with a list of relevant, traffic-driving keywords that you bucket into high-level keyword groups. Then, you map those keyword groups to corresponding pages on your site. Or if there are no relevant URLs to map to, you have new...
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It all comes down to psychology at the end of the day. It’s about applying predictable patterns of behavioural psychology to compel site visitors to perform what you want them to do. Most of the time your site needs to convince visitors that your products best serve their needs before they decide to buy anything. Just...
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Step 1: Attract Impressions These are the main questions to ask yourself: Is this the right message? Is this the right audience? Is this the right time? Step 2: Engage Clicks CTR If you engage them with your message, they will click on it, Step 3: Convert Conversion Cost Cost Per Conversion Conversion Rate Revenue...
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review rating 5  Olivier is very responsive, always here to guide you and reply to your queries. His work is excellent and he is very professional. Highly recommended.

thumb Celine Planel
10/16/2018

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