By

Olivier Mamet
  The topic of today’s informative blog is how to optimise after a CORE update. The reason behind this topic is the recent May 2020 Core Update which has shown up during a time when the digital world has become a lifeline for many businesses. With competition as serious as ever, it’s time to up...
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  What is the most powerful social media strategy for your business? Easy, it isn’t just one! We have come up with five of the most powerful social media strategies in 2020 that you are missing out on. Listen up, here is how you can achieve your social media marketing goals. Adapt Your Content For...
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  Searching on Google is relatively easy, you just type in what you want, and without even waiting, you have the answers you want. What happens when users want to know where your business is located with the same ease as any other search? When you search for a location-based result such as Mauritius, the...
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Pull and Push Marketing: How These Strategies Work For You!
  For most of us, marketing entails billboards, television and radio adverts and newspaper inserts. But that is where it stops. We don’t understand much about the behind the scenes tactics and strategies that go into play. However, these promotional tactics fit in either the push or pull strategy of marketing, and the idea is...
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How To Allocate Your Marketing Budget Wisely
  No matter the industry, company size and goals of a business, no two organisations will have the same marketing budgets. What is essential for a business is figuring out how to spend it wisely, which can be a challenge. Each marketing manager you ask advice from about where to spend the budget has a...
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Tim-bennett-OwvRB-M3GwE-unsplash
    Don’t get me wrong. I am not saying you should not advertise on facebook. Facebook is a great platform for advertising. Traffic comes pretty cheaply and we are able to specifically target people extremely well on this platform. What I am talking about here is the “Boost post” button that is available to...
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Remarketing
    In today’s marketing world, there are few things more disappointing than seeing how many people have seen your advert, compared to how many go on to visit your site and convert to paying customers. This does at least tell you that your adverts are working, but for them to be a complete success...
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    If you’re looking to take your Facebook advert campaign to the next level, you’ll need some inspiration. Some of Singapore’s top companies have some incredibly helpful and insightful tips and lessons to help you stand out of the crowd in your Facebook advertising. Here are a few of them. Singtel Fibre Singtel Fibre...
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PPC Mauritius
    In this day and age, online marketing should be your main focus when trying to get your business or brand name out in the world. The competition is fierce and considering your competitors are using paid search; you can’t afford not to. Here are four ways your business will benefit from using it....
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Buyer psychology
    Eugene’s Schwartz Breakthrough Advertising: How to Write Ads That Shatter Traditions and Sales Records is an absolute classic in the field of marketing. It offers a deep insight into consumer’s psychology and how to offer prospects the right offer. I think that one of the most important take away from this book is to...
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Web Design Mauritius
It was the famous writer, Julia Cameron that said, “Creativity is always a leap of faith. You’re faced with a blank page, blank easel, or an empty stage”. The first part of this quote couldn’t ring any more true for web designers and other creative professionals in the digital age. With each technological advancement, the...
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Web Design Mauritius
  Summary: If you don’t want to read the whole article, you must know that for every 100 visitors you have on your website, 2 or more should take action. A phone call, an form enquiry, a download of a document etc…Anything lower means that your website is not doing its job. From the early...
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Web Design Service
As of October 2015, there are more than 100 billion web searches a month. And that’s just Google. As more travelers are starting their search online, being one of the hotels that pops up in the rankings can make or break your business. Statistics show that 90% of people don’t make it past the first...
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growth-hacking
    So you’ve started a business and people are buying what you’re selling, but not enough of them. If you’re going to remain open as a business and keep making a profit, you’re going to need more customers, and fast. So what do you do if you want to promote your business to a...
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Marketing Challenges
  As we are gearing up for the new year, it is essential to pinpoint the new set of marketing challenges that marketing executives & business owners will face in order to know what kind of strategies they need to create as a counter-measure. Here we reveal the top 4 marketing challenges for 2018-2019: Lack of...
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Online marketing Mauritius
Social media is everything in today’s digital age – it’s where most decisions and opinions about goods, services, brands, and ultimately purchases are being made and shared with others. Is social media doing everything it can for your business? If you’re using social media marketing, it’s time you sharpened those skills and started using and...
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Digital marketing Mauritius
The internet is literally a sea of opportunities. Potential customers are always searching online for the best deals, services and products. They could be looking for you – but does your brand stand out? Are you doing enough to capture their attention and keep them hooked? Digital marketing can help grow your client base and...
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Web Design Mauritius
Modern businesses require a firm handle on using the internet. A strong and effective web presence can translate into increased profits for your business, but only if you treat your website as a strategic marketing touchstone. Sandbox provides expert digital marketing services in Mauritius to help businesses to maximise on their online potential, and we’ve...
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Facebook Marketing Mauritius
Of the total 1.2 million people in Mauritius, over 800 000 are internet users, and of these, 700 000 are Facebook subscribers, according to internet world stats in 2018. This represents an ocean of potential customers. Is your business engaging with these social media users? Facebook marketing is particularly effective for small business, as your...
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Marketing Strategies
When you are devising a strong marketing strategy, competitive research is vital. By identifying your competitors and their marketing tactics, you will be able to differentiate yourself and your product and/or service from the crowd. Easier said than done, right? Don’t worry! We’ve got 6 easy steps on how you can identify your competitors in...
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Online Marketing Terms
A 1. A/B Testing This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content)....
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Web Development
Internet and mobile subscription penetration in Mauritius are amongst the highest in Africa, and the government has set aside additional funds for supporting wifi networks in the 2018 budget. Web development has to keep pace with population demand. Having a business profile online is essential, but websites also need to be mobile-friendly, responsive and easily...
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Guide to Building Better B2B Website
Nowadays, there is a huge reliance on digital channels as B2B buyers pass through the stages of their purchasing journey. This has influenced businesses to re-evaluate how they will identify, nurture and pursue opportunities. Successful companies will create a strategy where digital marketing and in-person strategies complement each other at every stage of the buyer’s...
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Cold Coconut
Did you know that 78% of “local” Google searches led to offline purchases? This means that if you own a local business, capturing Google searches would lead to more customers. So how can you improve your search engine optimisation to drive exponential local growth? We will go through 8 proven SEO strategies that you should...
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Room Door
The travel, tourism, and hotel industries make up a huge proportion of the global economy where bookings alone approach a whopping $1.6 trillion. In such a vast industry where competition is fierce, market leaders must protect one of their acquisition channels – organic search – from small disruptors. It has been witnessed that the best...
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Web-Design-Mauritius
    What do customers do when they have a question or are looking for information about a product or service? Some might ask a friend or visit a shop they happen to be walking past. For most people, however, the most convenient option is to search for an answer online using their smartphones or...
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Digital Marketing Works
    When you’ve just launched a business of any kind, you want to do everything you can to make sure it succeeds. There are many tools out there that you can use to make this happen, but one of the most powerful is digital marketing. Digital marketing can increase your sales, let the right...
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Book Entrepreneur CEO
    I’ve just finished reading a couple of books and after 5 years of trying to read one a month, i can safely say…these are the best books i laid my eyes onto. To a certain extent i can say that they Changed My Life and made me look at a lot of things differently....
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Online-Hotels-Marketing
  As Google evolves, the rules governing SEO change, and so do user experiences with search results. Depending on what keywords you search for, the first page of listings include anywhere from 3 to 5 different blocks of search results. Each of these blocks have their own rankings, meaning your website can have a different...
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Gifted Kids-1
    This time, i decided to create a quick video about “online marketing funnels”. This is the most/best thing you can do for a business… Let me know what you think       Video Transcript Below: If you are a business owner or a marketing person within a company, this is going to...
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Social Media Facebook Sales
  Did you know that there are currently over 1.86 billion monthly active Facebook users worldwide? This makes Facebook a fruitful platform to implement your market strategies as you have the potential to target a giant pool of individuals. However, you are certainly not the only one competing for a slice of the audience Facebook...
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Social Media Monthly Expenses
  Today’s hyper-connected world requires that businesses stay on top of their digital marketing, and that’s SEO, Adwords marketing as well as their social media, to name but a few focus areas. This can lead to a lot of frustration and sometimes not meeting the marketing goals you have set for yourself. If you find...
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SEO Lab
  As a small or medium business owner, there are few other tools your business has at its disposal that are more important to your digital marketing efforts than your website. However, if you’re still struggling to find the right type of website to suit your business, or don’t even know where to begin with...
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Responsive Web Design
  In the online world of digital marketing, there are enough acronyms to keep a dyslexic confused for a very long time. But there are two acronyms in particular that, we find, are less popular than others and they shouldn’t be because paying attention to them and getting them right is often the difference between...
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Consorts
  The setup This client runs a couple of events a year. They are successful at running it but have been doing so half blind. Their main marketing efforts revolved around radio ads, banners, print magazine advertising. They were using social media as well but only to post some engagement content.   After meeting with...
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Public Attention
  This is a really cool case study. Our awesome client Mop Donuts wanted to make a promo for the Monday 6th of March (labour day in Perth). After discussing with the client for a few hours, we decided to create an “all you can eat” promo. So we drafted a campaign and we boosted it...
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review rating 5  Definitely experts in their field

thumb Caudan Waterfront
8/03/2018