Ensuring that your company appears near the top of search engines is crucial to online marketing. Search engine optimisation is key to making your company and its products visible to your target market. However, many people are unfamiliar with the search engine ranking factors that can affect how high your company appears on search engine...Read More

  Having a well-designed website is only half of the battle won. The second half is ensuring that the website remains up and running, functioning to its optimal capacity at all times. Without website support services, this can be a very difficult and complex thing to manage. Some businesses try to do this internally, but...Read More

  If you’ve been researching online marketing, you’ve undoubtedly found yourself wondering which yields better results: SEO or AdWords? SEO, which stands for search engine optimisation, is an organic approach to improving your website’s ranking on search results pages by optimising keywords and content on your website. AdWords, on the other hand, is a form...Read More

  Website optimisation services are aimed at bumping up the performance, usability and accessibility of your company’s website. The principle goal of optimising your website is to make it faster, easier to use, and generally more appealing to both those who visit your site and the search engines that take them there. Having a well-optimised...Read More

  As one of the best online advertising agencies in Mauritius, we at Sandbox like to make sure that our customers receive the best advice and guidance for their advertising strategies. To do this, we advocate the use of advertising tools. Online advertising tools are software and platforms that businesses can use to create, manage...Read More

  Working with a digital marketing agency in Mauritius is essential for your business to enhance its online presence and reach new audiences. Because digital marketing is an ongoing process that is constantly evolving, developing a fruitful long-term partnership with a good agency can help ensure a mutually beneficial arrangement that sustainably grows your business....Read More

  The importance of having a website in today’s world has been stressed over and over again. It is a necessity and can often determine the growth and success of your business. You may be ready to make the move online with the help of specialists in website design in Mauritius. But before you do,...Read More

  Do you want a website that draws in new visitors and potential leads every day? Harnessing search engine optimisation (SEO) will help put you ahead of your competition and on top of Google’s search results for the keywords that relate to your offering. All you need to do is make sure SEO is at...Read More

No matter what, every single business has competitors. Whether direct, indirect, or replacement, it’s crucial to know and understand who these competitors are to make better-informed decisions regarding your own brand innovation. But first, what exactly is direct, indirect and replacement competition? In short, direct competitors are those businesses offering a similar or identical product...Read More

A website’s components must function properly to ensure your business’s visibility in a highly competitive sphere. To ensure this, regular website maintenance is essential. This article examines how a reputable website maintenance service will ensure your business’s success. The Importance Of Website Maintenance Services Any business, regardless of size, cannot ignore the importance of regular...Read More

  With billions of consumers interacting with social media, and social media advertising, it makes business sense that you should be leveraging the different platforms for growing your business. Whether you’re a wholesaler or retailer, people from your target industries are on social media – right now. Are you talking to them or visible to...Read More

  When choosing a physical brick-and-mortar location for your business to operate out of, there are many factors to consider before you start occupying that space. For example, does the site provide the necessary amenities, utilities, security and access requirements your business needs to function optimally? Does it have sufficient capacity for growth and upgrades,...Read More

Every businessman wants the business to grow one way or another. And it seems considerably intuitive, taking efficiency & success in growth. The objective includes an overall boost in capital, brand value, loyalty, and awareness & many more. There are several factors to ensure positive growth in your business. Each one poses a different valuation...Read More

  Marketing seems to evolve incredibly fast regarding the changing circumstances. And you’ll have to maintain a solid pace to cope with the situation. it essentially includes developing certain strategies based on current marketing rules. Ongoing COVID-19 makes the producers think differently to reach customers. You’ll have to remain flexible enough to adapt the adversity....Read More

  Traveling certain places is all about getting there, no matter what. But COVID-19 has to make us think otherwise. The ongoing pandemic halt lives throughout the planet. Entire hospitality & tourism sector got busted by the outbreak. That’s where innovative technology brings in live video. And people involved in live video to interact with...Read More

  Ecommerce unveils lots of opportunities to grow the overall number of sales. It helps the retail stores to get close to the interested customers through online. Whatever happens, the importance of e-commerce towards online retail sales will hold the ground. Without any objection, COVID-19 pushes the e-commerce forward exponentially. It managed to keep the...Read More

  Following the identification of online marketing automation, it’s essential to implement the ideas. And the most important portion concerns with content. Overall integrity may not hold completely satisfactory ahead of your implementation. You’ll have to settle down for creating content to support the system. Content in Marketing Automation You’re to map out a specified...Read More

  In the modern world, there’s nothing more ubiquitous or prominent in comparison to Facebook. No other online social media is to offer further exposure to prospects. And many avenue businesses managed to leverage an effective use of FB as a marketing platform. The paid advertisement has become one subject of moving matter through different...Read More

  Quality is indeed a very strong word when it gets to digital marketing or business. No doubt, you’re to try advertisements to attract more customers. For the surprise, you need to look into the ads’ quality as well. In fact, you’ll have to pay attention to improve the performance of service/product ads. Intended ads...Read More

  Every online business comes with blogs, reviews, contents & campaigns. The ultimate target involves the growth of any business by attracting customer attention. Current pandemic makes the customers curtail the budget. Therefore, you need improved, practical & convenient strategies to specified tips to reach more customers. Attention marketing is one defined category of online...Read More

  LinkedIn ads and strategic social media marketing today, go hand in hand. A fantastic toolset to be utilised in the digital era. This diverse and professional space is a prime place to engage with the working world across several industries. While it may not have the sparkle of the other social media giants, this...Read More

  Impactful digital content is king, and that has never been more true than right now. With the majority of the world in uncertain times, the standard ideas of online marketing and interaction have been adapted. Boring delivery and straight forward thinking is no longer accepted by the audience at large, instead choosing to spend...Read More

  WhatsApp Marketing is the modern-day way to engage with your audience, on their terms. A modern way of approaching the relationship between marketer and client, or customer, this allows for a more personal connection to be formed with a brand. Allowing one-on-one focus as well as the inside scoop at times, this is one...Read More

  Marketing efforts have always been aimed at a specific target market – a large group of persons with similar, generic characteristics. While a target market or target audience is a must-have for any business, focused efforts on a larger group is slowly being replaced with a focus on targeted individuals and more in-depth, detailed...Read More

  Whether it is a product or a property listed online, a printed flyer or typical, boring emailer simple won’t do in guaranteeing you that sale. These days, with marketing material flooding the real world and online sphere, 2D marketing materials fail at grabbing your audience’s attention. With advancements in technology and innovation in marketing,...Read More

  The topic of today’s informative blog is how to optimise after a CORE update. The reason behind this topic is the recent May 2020 Core Update which has shown up during a time when the digital world has become a lifeline for many businesses. With competition as serious as ever, it’s time to up...Read More

  What is the most powerful social media strategy for your business? Easy, it isn’t just one! We have come up with five of the most powerful social media strategies in 2020 that you are missing out on. Listen up, here is how you can achieve your social media marketing goals. Adapt Your Content For...Read More

  Searching on Google is relatively easy, you just type in what you want, and without even waiting, you have the answers you want. What happens when users want to know where your business is located with the same ease as any other search? When you search for a location-based result such as Mauritius, the...Read More

  For most of us, marketing entails billboards, television and radio adverts and newspaper inserts. But that is where it stops. We don’t understand much about the behind the scenes tactics and strategies that go into play. However, these promotional tactics fit in either the push or pull strategy of marketing, and the idea is...Read More

  No matter the industry, company size and goals of a business, no two organisations will have the same marketing budgets. What is essential for a business is figuring out how to spend it wisely, which can be a challenge. Each marketing manager you ask advice from about where to spend the budget has a...Read More

    Don’t get me wrong. I am not saying you should not advertise on facebook. Facebook is a great platform for advertising. Traffic comes pretty cheaply and we are able to specifically target people extremely well on this platform. What I am talking about here is the “Boost post” button that is available to...Read More

    In today’s marketing world, there are few things more disappointing than seeing how many people have seen your advert, compared to how many go on to visit your site and convert to paying customers. This does at least tell you that your adverts are working, but for them to be a complete success...Read More

    If you’re looking to take your Facebook advert campaign to the next level, you’ll need some inspiration. Some of Singapore’s top companies have some incredibly helpful and insightful tips and lessons to help you stand out of the crowd in your Facebook advertising. Here are a few of them. Singtel Fibre Singtel Fibre...Read More

    In this day and age, online marketing should be your main focus when trying to get your business or brand name out in the world. The competition is fierce and considering your competitors are using paid search; you can’t afford not to. Here are four ways your business will benefit from using it....Read More

    Eugene’s Schwartz Breakthrough Advertising: How to Write Ads That Shatter Traditions and Sales Records is an absolute classic in the field of marketing. It offers a deep insight into consumer’s psychology and how to offer prospects the right offer. I think that one of the most important take away from this book is to...Read More

It was the famous writer, Julia Cameron that said, “Creativity is always a leap of faith. You’re faced with a blank page, blank easel, or an empty stage”. The first part of this quote couldn’t ring any more true for web designers and other creative professionals in the digital age. With each technological advancement, the...Read More

  Summary: If you don’t want to read the whole article, you must know that for every 100 visitors you have on your website, 2 or more should take action. A phone call, an form enquiry, a download of a document etc…Anything lower means that your website is not doing its job. From the early...Read More

As of October 2015, there are more than 100 billion web searches a month. And that’s just Google. As more travelers are starting their search online, being one of the hotels that pops up in the rankings can make or break your business. Statistics show that 90% of people don’t make it past the first...Read More

    So you’ve started a business and people are buying what you’re selling, but not enough of them. If you’re going to remain open as a business and keep making a profit, you’re going to need more customers, and fast. So what do you do if you want to promote your business to a...Read More

  As we are gearing up for the new year, it is essential to pinpoint the new set of marketing challenges that marketing executives & business owners will face in order to know what kind of strategies they need to create as a counter-measure. Here we reveal the top 4 marketing challenges for 2018-2019: Lack of...Read More

Social media is everything in today’s digital age – it’s where most decisions and opinions about goods, services, brands, and ultimately purchases are being made and shared with others. Is social media doing everything it can for your business? If you’re using social media marketing, it’s time you sharpened those skills and started using and...Read More

The internet is literally a sea of opportunities. Potential customers are always searching online for the best deals, services and products. They could be looking for you – but does your brand stand out? Are you doing enough to capture their attention and keep them hooked? Digital marketing can help grow your client base and...Read More

Modern businesses require a firm handle on using the internet. A strong and effective web presence can translate into increased profits for your business, but only if you treat your website as a strategic marketing touchstone. Sandbox provides expert digital marketing services in Mauritius to help businesses to maximise on their online potential, and we’ve...Read More

Of the total 1.2 million people in Mauritius, over 800 000 are internet users, and of these, 700 000 are Facebook subscribers, according to internet world stats in 2018. This represents an ocean of potential customers. Is your business engaging with these social media users? Facebook marketing is particularly effective for small business, as your...Read More

When you are devising a strong marketing strategy, competitive research is vital. By identifying your competitors and their marketing tactics, you will be able to differentiate yourself and your product and/or service from the crowd. Easier said than done, right? Don’t worry! We’ve got 6 easy steps on how you can identify your competitors in...Read More

A 1. A/B Testing This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content)....Read More

Internet and mobile subscription penetration in Mauritius are amongst the highest in Africa, and the government has set aside additional funds for supporting wifi networks in the 2018 budget. Web development has to keep pace with population demand. Having a business profile online is essential, but websites also need to be mobile-friendly, responsive and easily...Read More

Nowadays, there is a huge reliance on digital channels as B2B buyers pass through the stages of their purchasing journey. This has influenced businesses to re-evaluate how they will identify, nurture and pursue opportunities. Successful companies will create a strategy where digital marketing and in-person strategies complement each other at every stage of the buyer’s...Read More

Did you know that 78% of “local” Google searches led to offline purchases? This means that if you own a local business, capturing Google searches would lead to more customers. So how can you improve your search engine optimisation to drive exponential local growth? We will go through 8 proven SEO strategies that you should...Read More

The travel, tourism, and hotel industries make up a huge proportion of the global economy where bookings alone approach a whopping $1.6 trillion. In such a vast industry where competition is fierce, market leaders must protect one of their acquisition channels – organic search – from small disruptors. It has been witnessed that the best...Read More

    What do customers do when they have a question or are looking for information about a product or service? Some might ask a friend or visit a shop they happen to be walking past. For most people, however, the most convenient option is to search for an answer online using their smartphones or...Read More

    When you’ve just launched a business of any kind, you want to do everything you can to make sure it succeeds. There are many tools out there that you can use to make this happen, but one of the most powerful is digital marketing. Digital marketing can increase your sales, let the right...Read More

    I’ve just finished reading a couple of books and after 5 years of trying to read one a month, i can safely say…these are the best books i laid my eyes onto. To a certain extent i can say that they Changed My Life and made me look at a lot of things differently....Read More

  As Google evolves, the rules governing SEO change, and so do user experiences with search results. Depending on what keywords you search for, the first page of listings include anywhere from 3 to 5 different blocks of search results. Each of these blocks have their own rankings, meaning your website can have a different...Read More

    This time, i decided to create a quick video about “online marketing funnels”. This is the most/best thing you can do for a business… Let me know what you think       Video Transcript Below: If you are a business owner or a marketing person within a company, this is going to...Read More

  Did you know that there are currently over 1.86 billion monthly active Facebook users worldwide? This makes Facebook a fruitful platform to implement your market strategies as you have the potential to target a giant pool of individuals. However, you are certainly not the only one competing for a slice of the audience Facebook...Read More

  Today’s hyper-connected world requires that businesses stay on top of their digital marketing, and that’s SEO, Adwords marketing as well as their social media, to name but a few focus areas. This can lead to a lot of frustration and sometimes not meeting the marketing goals you have set for yourself. If you find...Read More

  As a small or medium business owner, there are few other tools your business has at its disposal that are more important to your digital marketing efforts than your website. However, if you’re still struggling to find the right type of website to suit your business, or don’t even know where to begin with...Read More

  In the online world of digital marketing, there are enough acronyms to keep a dyslexic confused for a very long time. But there are two acronyms in particular that, we find, are less popular than others and they shouldn’t be because paying attention to them and getting them right is often the difference between...Read More

  The setup This client runs a couple of events a year. They are successful at running it but have been doing so half blind. Their main marketing efforts revolved around radio ads, banners, print magazine advertising. They were using social media as well but only to post some engagement content.   After meeting with...Read More

  This is a really cool case study. Our awesome client Mop Donuts wanted to make a promo for the Monday 6th of March (labour day in Perth). After discussing with the client for a few hours, we decided to create an “all you can eat” promo. So we drafted a campaign and we boosted it...Read More