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CASE STUDIES
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GO DELIVERY
The problem
Go Delivery wanted to increase their online presence and focus on organic SEO to attract visitors looking for an online shopping experience in Mauritius
The Solution
Increase the website authority by building backlinks and optimising all pages around products with search volume.
The Results
TOP 3 for all major Keywords
2863 places up in google
Facebook Ads
ACRIUM
The problem
Acrium is an online jewellery retailer and wanted to foray into the Mauritian market. There isn’t much searches for silver jewellery and the brand is not well known.
The Solution
Create a website and import all the catalogues as products on the website. Use Facebook to generate interest in the products. Send all the warm traffic to the sales pages and generate sales.
The Results
Facebook cost per purchase Rs 390
Return on investment 800%
Google Adwords
ABCONET
The problem
Abco is one of the leading supplier of commercial cleaning equipment & machines in Australia. Servicing all industries. They needed to generate sales to their eCommerce website to polish all the SOPs and staff.
The Solution
The solution was to generate hot traffic via google Adwords. We used major adgroups split into 2 categories. Adgroup focusing on all products that are well known locally and products that they are sole vendors Adgroups focusing on profitability and return on ad spend (ROAS)
The Results
Adwords cost per purchase Rs 1200
Turnover of Rs 7,900,000 generated
Google Adwords, SEO, Google My Business
ALPHA CLEAN
The problem
Alphaclean is one of the leading supplier of commercial cleaning equipment & machines in Australia. Servicing all industries. They needed to be able to acquire leads for salesman to follow up on. A series of pages were carefully crafted to maximise enquiries. They created pages revolving around industries and around particular product groups. This really works because prospective customers come through top level funnelling and all have one thing in common, they are looking for a cleaning solution to their problem.
The Solution
The solution was to generate hot traffic via google adwords. We used major adgroups split into 2 categories. Adgroup leading prospective customers to specific industry crafted pages. (e.g Gym Owners) These pages contained all the equipment and information needed to keep a gym well operated and clean. Adgroups leading prospective customers to product categories. Product of various sizes and prices to be able to cast a wide net. (e.g Commercial scubbers) These pages all sorts of commercial scrubbers, from the most expensive and technical ones to the simplest commercial scrubbers there is.
The Results
Adwords cost per lead Rs 600
200 - 250 Leads per month
Google Adwords + Facebook Remarketing
MUA
The problem
MUA wanted to sell insurances online. From interest down to actual payment in their checkout system. We were selling 4 types on insurances, life, Car, House and Travel.
The Solution
We decided to use a combination of Google adwords and Facebook remarketing. Highly focused on high intent potential customers. Budget for 3 months: RS 75,000
The Results
~420% ROI
Rs 1600 CPA
Google Adwords, Google My Business
TUSK CONTRACTING
The problem
Tusk Contracting is a company fairly well known for their waterproofing services. They are not necessarily known for the ventilation services they offer. They also offer various over services such as flooring and concrete repairs. They wanted to boost the demands for waterproofing services but also for the other services they offer.
The Solution
We optimised their google my business page and ran a google Adwords campaign for terms that are searched a lot on the monthly basis. We installed a chat system and a simple CRM solution for the management to be able to follow up on the leads that were coming in. Marketing Budget for 6 months: RS 140,000
The Results
Adwords cost per lead Rs 970
275 Leads
FACEBOOK MARKETING
SETS ON THE BEACH
The problem
Sets on the beach is an event being run 3 times a year. As a company, they had been using Facebook on and off but didn’t know exactly if what they were doing had an impact on sales. They were also boosting random posts and hoping for ticket sales.
The Solution
We talked to the Ticket provider and asked them if they would let us implement Google Tag Manager. This would then enable us to run multiple scripts with just one line of code. We added a Facebook pixel to the ticket vendor’s to be able to measure add to carts and purchase conversions. On top of that we added a retargeting pixel on the event’s website as well. Budget: RS 90,000 ($3000) Ticket Sold: 832 Revenue: Rs 1,797,120 ($66, 560)
The Results
Rs 94 ($3.40) CPA
2118% ROI
SEO + LINKEDIN MARKETING
OUT OF THE BOX
The problem
OUT OF THE BOX wanted to dominate the organic results to be able to achieve the maximum potential number of enquiries.
The Solution
After 18 months and a very steady pace, we’ve been able to achieve top 3 spots for all the money keywords they were after. This increased their enquiry numbers substantially. We’ve been able to do that with a good content plan and some link building to slowly build the authority of the site over the months given.
The Results
~Rs2160 ($80) CPA
1,150% ROI
GOOGLE ADWORDS + SEO
HEAT EXCHANGERS
The problem
Heat exchangers wanted to dominate the top of google organic search results and wanted to find a more profitable way to run their Adwords.
The Solution
After 15 months and a very steady pace, we’ve been able to achieve first spot for all the money keywords they were after. This increased their enquiry numbers substantially. We’ve been able to do that with a good content plan and some link building to slowly build the authority of the site over the months given.
The Results
Rs 600 ($22) CPA
First Spot for major keywords
FACEBOOK MARKETING
THE MEATBALL BAR
The problem
The Meatball Bar is a franchise made up initially 2 restaurants and they were interested in opening a 3rd one within a 6 months timeframe. They had a healthy ROI due to their novel menu and food styles. They had a small email database of 500 people and had no real social media strategy.
The Solution
Specific Promos
We came up with a specific list of specials and a set of hours where the posts would go out. This would maximise the likelihood of bookings. By doing so, we increased the booking numbers on days that were usually very quiet.
Rigorous Post Scheduling
We also came up with a rigorous post schedule to increase the engagement and subscription to email list. Email list grew from 500 people to 4500 in less than 6 months.
Weekly competition
Weekly competitions split amongst the different restaurants to increase engagement, bookings and email list.
Staff Involvements
There is nothing better than fresh content. This can be achieved by involving floor managers and chefs to just snap some photos and send into a dropbox folder. These can then act as a library of swipe images.
The Results
The growth over a year has been massive. We grew the fan page from 5ooo to 20000. With the right strategy and content plan in place, we’ve had massive reach on a lot of posts and deal. This resulted in massive brand exposure for a very small investment.
The Results
40% more Turnover
5660% ROI
