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Online-Hotels-Marketing

SEO & Online marketing for hotels | 4 Considerations When Targeting Hotel-Related Keywords

  As Google evolves, the rules governing SEO change, and so do user experiences with search results. Depending on what keywords you search for, the first page of listings include anywhere from 3 to 5 different blocks of search results. Each of these blocks have their own rankings, meaning your website can have a different …

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Responsive Web Design

Designing A Website Homepage That Boosts Conversions. 3 Tips From The Pros

  In the online world of digital marketing, there are enough acronyms to keep a dyslexic confused for a very long time. But there are two acronyms in particular that, we find, are less popular than others and they shouldn’t be because paying attention to them and getting them right is often the difference between …

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Consorts

How we generated over RS 1, 836 000 in sales from Rs37,750 ad spend

  The setup This client runs a couple of events a year. They are successful at running it but have been doing so half blind. Their main marketing efforts revolved around radio ads, banners, print magazine advertising. They were using social media as well but only to post some engagement content.   After meeting with …

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SEO VS ADWORDS

SEO And AdWords SEO  in a nutshell is the method that focuses on getting your website content relevant onto search engines. SEO or Search Engine Optimisation tries to rank higher in the organic or natural search results. This is done by: 1) optimising the website in terms of design and text 2) making sure the …

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How to use Google’s Keyword Planner Tool

Google’s keyword tool has been a great tool for any SEO consultant. On August 28th, 2013, Google’s keyword tool has been replaced with the Keyword Planner, a tool that “combines the functionality of Keyword Tool and Traffic Estimator to make it easier to plan search campaigns” according to Google’s official page. Using the Keyword Planner The Keyword …

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How does google ranking work

What really happens when you make a search on google. Most clients i encounter, don’t really understand the mechanism behind google and the reasons for “ranking well in google”. Here is a great video from Matt Cutts that explains what happens in google’s big brain. Related Tag: SEO Company Mauritius

Integrated Marketing

The SEO industry has evolved a lot through the years. In previous years, a site needed a few ingredients to excel in SERPs (search engine result page) Things like a strong technical foundation, with a crawl able and clear information structure. A good use of the targeted keywords and key links with some targeted anchor …

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SEO Company

2013 SEO data

  This is a great article that we have pasted over here for our customer to read. Great insight with tips and tricks. Yesterday at MozCon, I presented the results from Moz’s Ranking Factors 2013 study. In this post I will highlight the key takeaways, and we will follow it up with a full report …

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Website Design

SEO When designing a website

  When the phrase first appeared, SEO web design intended little more than stuffing your great 90’s website with whatever terms you had been optimizing for, getting listed on famous directories, and populating your meta data for the search engines to evaluate. Search engine marketing and SEO optimization were fundamentally as traditional as the search engines themselves, before …

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