Just about as long as marketing has been around, CEOs and marketers have debated how to measure success, which tools are the best, and which proportion of marketing actually works. With digital marketing, EVERYTHING can be measured. Here are the 4 most important metrics to understand and have a look at first when reading …
As a small or medium business owner, there are few other tools your business has at its disposal that are more important to your digital marketing efforts than your website. However, if you’re still struggling to find the right type of website to suit your business, or don’t even know where to begin with …
What To Keep In Mind When Choosing A Website Developer For Your SME Read More »
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the …