Nowadays, there is a huge reliance on digital channels as B2B buyers pass through the stages of their purchasing journey. This has influenced businesses to re-evaluate how they will identify, nurture and pursue opportunities. Successful companies will create a strategy where digital marketing and in-person strategies complement each other at every stage of the buyer’s...Read More

    What do customers do when they have a question or are looking for information about a product or service? Some might ask a friend or visit a shop they happen to be walking past. For most people, however, the most convenient option is to search for an answer online using their smartphones or...Read More