Decoding your digital marketing reports

Decoding SEO Reports

Summary of things to ask:

Keyword Volume Ask for monthly volumes and keep in mid intent
On page ReportAsk for an on-page report of all specific pages targeting a keyword(s)
Off page ReportAsk for monthly link building and have a look at the links
% change over timeAsk for a Monthy and Lifetime % change over time

Decoding Adwords Report

What to ask?

  1. Previous 3 months of data set
  2. Specific set of data 
BudgetCheck spend vs budget allocated
CPCCheck for fluctuations compare to other periods
CTRCheck if campaigns are hitting above 2%
Cost per conversionCheck if you are able to maintain a decent margin with that in mid
ConversionCheck if your conversions have dropped or increase

Decoding Facebook

What to ask?

  1. What is the aim in mind
  2. Detailed breakdown of demographic
  3. Detailed breakdown of Platforms
BudgetCheck spend vs budget allocated
CPCCheck CPC per demographic Vs Conversions
CTRCheck if campaigns are hitting above 2%
Cost per conversionCheck if you are able to maintain a decent margin with that in mid
ConversionCheck if your conversions have dropped or increase
PlatformsCheck platforms and optimise for that

Decoding Linked In Reports

What to ask?

  1. Previous 3 months of data set
  2. Ask to run same ads as CPM first then CPC if more profitable
BudgetCheck spend vs budget allocated
CPMCheck CPC using CPM method
CPCCheck for fluctuations compare to other periods
CTRCheck if campaigns are hitting above 2%
Cost per conversionCheck if you are able to maintain a decent margin with that in mid
ConversionCheck if your conversions have dropped or increase
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