Harnessing Digital Marketing Strategies That Work

The internet is literally a sea of opportunities. Potential customers are always searching online for the best deals, services and products. They could be looking for you – but does your brand stand out? Are you doing enough to capture their attention and keep them hooked? Digital marketing can help grow your client base and enhance your reputation within your specific industry. Without an effect digital marketing strategy, you’re selling yourself short. Here are some basic things you can do online to grow your brand.

  1. Create an eye-catching, interactive website

A well-designed website must be rich in content, easy to navigate and answer the 5Ws and H – Who, What, When, Where, Why and How about your business. You should give them enough information to make an informed choice about whether they want to further engage with you. Your website must also load easily and quickly – this way they’re likely to keep coming back for any developments regarding your business. Ensure your website is mobile-friendly too as this is a huge market that is growing every day as it allows for easy access.

  1. Strong social media presence

Ensure that you’re on all the social media platforms that your target audience enjoys. Your social media links should be clearly displayed on your website as this will encourage users to click, like, follow and stay informed. You can go live on social media, host polls which are fun for users and glean ideas about what your audience is thinking about. You can also host competitions where users can tag friends and encourage them to like your social media page or account. This can translate not only into greater followers but more business too.

  1. Email marketing

An email that pops up in someone’s inbox is directed only at them – so use it to your advantage. Personalise the email by using their name and not as if you’re mass mailing them. You can include any details you have about them in the email, then ask them their last purchase, their experience with your staff or to leave a customer review. You can also tell them about up-coming promotions or invite them to a preview event for special customers only. This can work wonders because it encourages face-to-face interaction, online.

These three tips seem simple enough but once you get started, you can build on them. There are several other digital marketing strategies that can help you grow your business which we’ll explore in the future, so watch this space.