SEO + Adwords

The Problems

Heat exchangers wanted to dominate the top of google organic search results and wanted to find a more profitable way to run their adwords.

The Results

After 15 months and a very steady pace, we’ve been able to achieve first spot for all the money keywords they were after. This increased their enquiry numbers substantially.

We’ve been able to do that with a good content plan and some link building to slowly build the authority of the site over the months given.

Google Organic Search Results
Google Adwords Campaigns

Rs 600 ($22) CPA

Google Adwords Campaigns

We went through an extensive audit and came up with a good segmentations of the Adsets. We also changed substantially the bidding strategy.

The results were really good and we’ve been able to average $20- $22.67 per conversions (or enquiries)

A job won is between $40,000 – $500, 000 and therefore being able to get a qualified lead at ~$20 makes this exercise a very profitable one.