Do you want a website that draws in new visitors and potential leads every day? Harnessing search engine optimisation (SEO) will help put you ahead of your competition and on top of Google’s search results for the keywords that relate to your offering. All you need to do is make sure SEO is at the heart of your web design.
In this blog, we’ll look at top tips to ensure your website is SEO friendly and what you can do to optimise it further.
Design A Mobile Friendly Website
Having a responsive website that is optimised for all mobile devices and tablets is essential when designing your website. This ensures that your users will be able to move from your desktop site to your mobile site without any hassle. Make sure to test your desktop and mobile site to ensure both create a seamless, intuitive experience for the user. The more responsive, the higher Google will rank your site.
Design A Website That Has Speed On Its Side
Nowadays, no one wants to deal with a slow website. Internet users have become accustomed to fast-loading websites with product images and videos that load within seconds. Naturally, Google is looking for fast-loading websites to recommend at the top of its search results too. A slow website (even by a few milliseconds) will drop you in the rankings. Google has a nifty tool that you can use to find out what your current page speed is. It’s called PageSpeed Insights. Get familiar with things that may be slowing your website down (such as large plug-ins) and optimise them.
Design A Website With Optimised Images
Instead of labelling your images ‘header 1’, something that is meaningless to search engines, rather be more descriptive in the naming of your images so Google can get a clue of what is in the image. Make sure your images also have alt tags that provide a longer description of what is featured in the image and can contain important keywords.
Design A Website That’s Easy To Navigate
Just as your website needs to look appealing, it should also be easy to navigate for your users and search engines. Creating internal links between important pages on your website helps to emphasise key pages. An important tip to take away here would be to categorise your website into main categories and subcategories that target keywords you want to rank for. Having these pages as clickable links from the dropdown navigation menu helps users find exactly what they’re looking for.
Are you ready to partner with a team that will ensure your web design is optimised for SEO, helping to bring in loads of organic (none paid) traffic? At Sandbox, we are constantly innovating and learning new, smart strategies to boost our clients’ visibility and sales. Contact us to find out how we can help you today!
