A lot of companies focus mainly on achieving better ranks in google. The problem is…this is only 30% of the job in converting a visitor into a customer.
Specially for companies whose main customer interactions take place online. While lots of analytics are increasingly available, the reality is that these require careful interpretation in order to work out which areas of a website are doing their job properly – and which ones aren’t.
Once the customer lands on a page…what does he do next?
You need to ask yourself this question. Is my website well presented? Is it clear enough that the prospective customer know what to do next?
If we take The SEO Lab as an example. We sell mainly a service that can be summarised to SEO perth. Once you get on the main page, you have the choice to watch a small video that will explain what we are about. You can also go straight to SEO packages and see if there is a plan that suits you best.
As a website owner you should always yourself those questions:
Am i visible enough on google?
Is my website simple and elegant enough that it reinforces the message in the customer’s mind that they are in fact where they are supposed to be?
If you have all these covered, there should be no reason why the phone wouldn’t ring.