The SEO industry has evolved a lot through the years. In previous years, a site needed a few ingredients to excel in SERPs (search engine result page)
Things like a strong technical foundation, with a crawl able and clear information structure.
A good use of the targeted keywords and key links with some targeted anchor text.
So why Integrated Marketing?
Integrated marketing is the strategy of implementation and leveraging different marketing activities. You are essentially trying to adapt and streamline the product or brand across the mediums.
As the online marketing industry continues to change, it becomes more vital for a company to have a consistent vision across all mediums.
SEO is the main tool that helps support the strategy. We find the specific keywords that will be targeted for a campaign using tools like Google Trends and Google Adwords Keyword Tool.
Overall, as SEOs, we want to make sure that we are going in the same direction across the campaign over the different channels and medium. The companies can then reap long-term benefits from it.
Relaying a consistent message across all marketing channels and mediums while unifying the marketing vision for the company is incredibly powerful.
Related Tag: Digital Marketing Mauritius