SEO And AdWords
SEO in a nutshell is the method that focuses on getting your website content relevant onto search engines. SEO or Search Engine Optimisation tries to rank higher in the organic or natural search results. This is done by: 1) optimising the website in terms of design and text 2) making sure the relevant keywords and tags are being targeted etc…
The simple fact of gearing your website more towards certain keywords might increase your income by xxx% and therefore can be very profitable. SEO stands for Search Engine Optimisation. SEO doesn’t only revolve around keywords and ranking nowadays. Is your company on google places? for example, if someone googles “Doctors Perth”, google will give you this:
If you are running a business and you are not in this list, you are missing out on a whole lot of customers. There are million of other ways to drive traffic: videos, social media and the list goes on. Your SEO consultant is in charge of gearing that traffic to your website.
Adwords is a different internet marketing alternative, it positions your advertisement on the top or right hand side of the search results pages on Google (and other affiliate websites…if so you choses). The visitor then clicks on your advertisement and it takes them to your site. You will on the other hand have to pay each time somebody clicks on the advertisement, because AdWords runs on the pay per click.
SEO versus Adwords
It’s generally suggested using a mixture of both SEO & Adwords even though you may rank in top positions in the organic search results it’s still recommend to do a small Adwords campaign.
SEO can take a long time to show results and therefore it is wise to do some Adwords in the mean time.
Adwords can be switched on and off while SEO can take a lot longer to make an effect search results
Adwords will assure you that your listing is up there with the others. For SEO there’s no assurance you’ll rank in the organic search results
Adwords also permits you to act in response very rapidly to a shifting marketplace targeting new terms visitors. If you have a new product per se, it will be easier to start generating sale instantly with Adwords. Although, you’ll have to pay for every click and there is no guarantee of conversion.
If SEO is stopped, the ranking of their website decreases over a period of time.
SEO also optimizes the quality and quantity of incoming links to your website.
In short, i believe that both are necessary for a flourishing sales generation. A well developed SEO page can generate thousands of sales whereas with Adwords, you’d have to pay thousands of dollars to generate the same flow of customers. The best strategy is to constantly monitor your Adwords campaign, adjusting it up and down depending on the bids, time of year etc…
At the same time, you maintain a healthy SEO link generation to attract more google organic search result leads.