Sandbox Logo final 1 - Side By Side Comparison Of Boosted Posts Vs. Ad Boosting On Facebook

Side By Side Comparison Of Boosted Posts Vs. Ad Boosting On Facebook

Facebook marketing can be a labyrinth, especially when deciphering between boosted posts and ad boosting on Facebook. We are here to guide you through the maze and help you best use these tools.

Are Your Facebook Posts Not Gaining the Traction You Expected?

Many businesses struggle to engage their audience effectively on Facebook. This is often due to a lack of understanding of how to make the most of Facebook’s advertising tools. When considering whether to use boosted posts or ad boosting on Facebook, it’s important to understand the differences between the two options.

Boosted posts allow you to increase the reach of an existing organic post by paying to promote it. This can be done for various goals, including reach, engagement, or website clicks. Your post will be shown to people who are following your page or interested in topics related to your page.

Ad boosting, on the other hand, is a more advanced way to promote your content on Facebook. With ad boosting, you can target specific demographics, interests, and behaviours, and optimise your ad towards your goals. This can be very effective for app installs, website clicks, and lead generation.

The Difference Between Boosted Posts & Ad Boosting

Boosted Posts:

  • Origin: Directly generated from the content shared on your page’s news feed.
  • Audience: Primarily targets those who are followers of your page or have shown interest in areas that align with your page’s content.
  • Aim: Focused on expanding reach, boosting engagement, or driving website clicks.
  • Pricing: Cost is determined by the number of individuals who see your post.

Ad Boosting:

  • Origin: Created within the Facebook Ads Manager interface.
  • Audience: Offers a wide range of targeting options, including specific demographics, interests, and behaviours.
  • Aim: Tailored to accomplish particular objectives like driving website clicks, increasing app installs, or fostering positive lead generation.
  • Pricing: Cost is calculated based on the number of users who interact with your ad by clicking on it.

So, which should you use? The answer depends on your campaign goals and budget. If you’re looking to increase the reach of an existing post, boosting it is a good option. Ad boosting is a better choice if you want to target a specific audience or optimise for one particular goal.

Consider these when choosing between boosted posts and ad boosting:

  1. Budget: Boosted posts are usually less expensive than ad boosting.
  2. Control: You have more control over the targeting and optimisation of ad boosting than you do with boosted posts.
  3. Results: Ad boosting can often generate better results than boosted posts, but it depends on your goals and ad quality.

Ultimately, the best way to decide which is right for you is to experiment with both and see what works best for your business.

What Makes Sandbox the Ideal Partner for Your Facebook Marketing Plan?

Our Sandbox Social Media team has a record of successfully managing boosted posts and Ad Boosting campaigns on Facebook to enhance brand visibility and engagement. Check out our case studies highlighting some of the most successful companies, and then let us help you achieve similar results. Contact us for a free consultation today, and get ready to see your Facebook marketing strategy soar to new heights!

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