Social Media Marketing Considerations for Small Businesses

 

Today’s hyper-connected world requires that businesses stay on top of their digital marketing, and that’s SEO, Adwords marketing as well as their social media, to name but a few focus areas.

This can lead to a lot of frustration and sometimes not meeting the marketing goals you have set for yourself. If you find that your SME is struggling to keep up with its social media objectives, we have some guidelines that will help you get back on top again!

Listen to your customers

The beauty of social media (which many businesses often forget) is that it offers end-to-end communication with your clients that almost no businesses had in the past. That means before you go out and promote a post, first take the time to engage with your audience, and create content that will speak to their needs. You will definitely see an improvement on the quality of engagement.

Social media requires commitment

Few businesses understand that social media isn’t something that can be done, and then left alone for weeks at a time. To help combat post fatigue on both your and your follower’s side, create a strategy and content plan which focuses on quality content, and limit your posts to three or four a week. After all, quality is always better than quantity.

Get your goals straight

Social media takes up a lot of time, which means that you want to see a return on that time you’ve spent growing and engaging with your audience. The best way to do this, is to first put a social media goal into place that will guide your effort in a productive way.

Don’t diversify too soon

Many businesses that have just started out often fall into the trap of getting in on as many platforms as they can. While it is important to create a profile for your business on the major platforms before you start posting, you should rather identify one or at most two platforms where your target market is most active, and focus your attentions there.

If you have any other questions about social media marketing for your small to medium business enterprise, or want to find out about our digital marketing, SEO and social media offering, don’t hesitate to contact us!

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