Did you know that there are currently over 1.86 billion monthly active Facebook users worldwide?
This makes Facebook a fruitful platform to implement your market strategies as you have the potential to target a giant pool of individuals. However, you are certainly not the only one competing for a slice of the audience Facebook provides. There are many marketers utilising Facebook as a social media platform to target their audience and draw in sales, with recent data stating that 42% of marketers believe that Facebook advertising is critical to their business.
Here is the question, out of the many B2C marketers, who are the most successful in generating sales from their leads on Facebook?
Creating an effective, high-converting Facebook sales funnel is pivotal in attracting your pre-determined target market and maximising sales.
“How can I create one?” you ask.
We’ve got you covered. Here is the essential guide to creating a Facebook sales funnel where we will go through the main concepts of awareness, interest, consideration and purchase.
Let’s get started!
- Build your content
There are different types of content you can use, including videos, blog posts, infographics and eBooks, which should be added to your website because then you will be able to retarget your target audience to get them down that funnel.
The main rule of creating content that is specific to the product you are promoting is backed by three concepts: relevancy, engagement, and high quality.
Choose a variety of different forms of content to use that will cater towards different segments of your target market. For instance, there will be different people at different levels of the purchasing process. Some may be warm and ready to make a purchase while others may be cold with little interest in making a purchase and may need more coaxing. Once you have exposed your content to your target audience, they are in your funnel.
- Promote your content to your warm audience
Your “warm” audience are those who are already exposed to your brand. This includes Facebook fans, your customer list, and your website retargeting list.
The main aim is to determine which content is creating the most engagement and leading to the most sales. Using this, you will be able to effectively target your cold audience because if your warm audience is reacting so well, chances are your cold audience will too.
- Promote your content to your cold audience
Your cold audience, or also known as your lookalike audience, are those with similar interests, habits and behaviour to your warm audience. These people can easily be converted into leads if the correct marketing strategies are implemented. These are the groups of people you want to focus on to convert them to your warm audience.
- Promote your best content
The content that created the most engagement and sales from your “warm” audience should be exposed to your cold audience. This would pull them deeper into your funnel as they develop awareness and interest in your brand.
- Apply effective remarketing tactics
Remarketing is key to capturing the interest of your audience and turning them into viable leads. Continually exposing them to your content carries them from interest to consideration and finally (hopefully) to the purchase of your product.
Effective remarketing tactics that Social media consultants use include:
- Using a video to build the brand and start getting some recognition
- Use content to attract attention and lead them to your landing page
- To reach those who have not converted, encourage them to opt-in to your email list through a remarketing ad.
- Reaching those who have opt-in
Now that you have built your email list, it is time to convert them into potential sales leads. Keep in mind that these are the people who have not yet converted.
Here are some tactics you could use in your emailing strategy to convert them into customers by building trust and credibility:
- Providing testimonials
- Describing brands and influencers who have used your product
- Providing a clear description of the features of your product
- The Sale
Now that you have the audience that is interested in your product, and you’ve gained their trust. It is time for the sale.
This is the final step in your funnel to really drive people to purchase.
The ideal approach would be to create a personalised video that outlines why they should purchase your product. Since your audience will be warmed up to your brand by now, they should be ready to buy.
Facebook is certainly a great platform to generate sales because once you have created your content and remarketing ads, all you have to do is be patient and let Facebook reach out to your audience. With that said, it is essential that you know your target audience, and the types of content that they would be interested in, in order for your Facebook sales funnel to maximise sales.
Do you have an effective Facebook sales funnel in place for your brand?