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The Move to Ecommerce: How Retailers Can Adapt During a Crisis


Ecommerce unveils lots of opportunities to grow the overall number of sales. It helps the retail stores to get close to the interested customers through online. Whatever happens, the importance of e-commerce towards online retail sales will hold the ground.

Without any objection, COVID-19 pushes the e-commerce forward exponentially. It managed to keep the retailing businesses afloat amidst the crisis. Reputed brands moved to e-commerce to get the attention of shoppers staying at home.

But a sudden switch to e-commerce may seem quite challenging. And we have the perfect steps to implement your plan for achieving success. The combined effect results in a convenient e-commerce project management plan. We enlisted 8 crucial points to encounter from the very beginning.

1) Pick-Up & Delivery Services

Majority of the consumers still tend to stay indoors, no thanks to the current global pandemic. And the changed lifestyle made the users do everything from home. Not to mention, it includes shopping daily grocery as well as other luxuries. People no longer take health risks by going to shops & restaurants.

And almost everyone moved to online transaction right there. Delivery got highly emphasized to sell the product. Meanwhile, pickup is also getting high attention over somewhat lower health risks. You’ll have to understand the shipping charge to get the most suitable deal. It also calls for packaging, initiating further importance on branded packs & boxes.

2) Further Health & Safety Concern

The world keeps going with life to follow the outbreak of COVID-19. Of course, there will remain significant changes in lifestyle. The hygiene practices require to continue with retailers to open the stores. Safe working environment is to become an integral part of e-commerce ahead of delivery.

Strategic locations, wide premises, regular disinfection should get preference all along. All the staff members to get proper facilities to keep themselves secure. Somewhat social distancing still has its importance to prevent any future flare-up.

3) Remote Working Facility

The direct effect on the retailer shop is still to account. But the consumers are continuing to perform work from a considerable distance. Therefore, people get to know the available services/products better. And it may lead to affection towards certain products & brands.

You’ll have to cope with the situation for holding the customers. Many companies are hiring remotely working staff to ensure uninterrupted transactions. You’ll have to understand the extent of your business to decide the possibilities.

4) Reduced Brand Recognition

One invisible effect regarding e-commerce concerns with diminished loyalty. It simply busted the theory of brand recognition, awareness, or value. Halt in production caused severe supply to the demand gap in a wide range of sectors.

Supply gap forced the customers to order alternative products every now & then. And it’ll continue to grow if the alternate can manage to meet ultimate satisfaction. Therefore, you need to arrange a sales campaign to keep your product in touch.

5) Virtual Life Experience

Virtual communication with almost everyone has become more or less a regular commonplace. It’s rather important to ensure the creation of certain experiences towards the customer. And it’ll obviously build a dependable relationship with potential customers.

You’re to promote the business through different online options. You can setup own websites to keep everything available for consumers. Not to mention, you’re to go for social media marketing to stay in touch with the majority of your loyal clients.

6) Discounts & Gift Cards

Long-term uncertain lockdown hit an inevitably large contingent of customers all across the world. it directly affected disposable income to reduce the spending capability. It already became pretty hard to incentivize consumers to make purchases.

As a result, you should look into a more cohesive marketing approach, targeting customer ability in particular. Retail brands are to offer special packages, specified deals & further discounts. Again, you better employ incentives to promote service/product, acting as an advertisement.

7) Reviewing Supplier Orders

With the ongoing pandemic, it’s still to conclude the estimated losses of revenue. Retailers are trying to focus on regular products rather than occasional needs. You’re to make close-up calculations to reduce the extent of the loss.

It’s essential for you to identify the extent of selling in terms of each available product. You don’t want to make orders for service/product not selling pretty good. You can conduct an inventory management system to track the selling & currently available warehouse products.

8) Promotion of Loyalty Marketing

The bulk share of revenue & profit comes from repeated customers. It’s quite true with e-commerce transactions. Therefore, you’re to build a certain community ahead of holding your revenue, in the least. Taking the current crisis into account, you’ll to spend a good time on making loyal customers.

It’s barely to do anything with discounts or deals. You’re to launch some sort of customer loyalty program to keep going. It may include a pointing system ahead of rewarding customers. Subscription service, improved engagement & repeated purchase can make up the basic idea.

The ongoing crisis already made a huge impact on traditional business functions. And e-commerce proved its suitability to conquer the challenges to a considerable extent. you’ll have to take the aforementioned steps seriously to compete with other retailer stores.

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