As a small or medium business owner, there are few other tools your business has at its disposal that are more important to your digital marketing efforts than your website. However, if you’re still struggling to find the right type of website to suit your business, or don’t even know where to begin with regards to choosing the right web developer, we’ve compiled a list of some of the most important factors your need to keep in mind.
Your business’ website should mirror the products or services that your business normally offers. This means that if you are selling products, an e-store will be necessary for your website, whereas if you sell services, for example construction contracting, then making it easy for visitors to visit your site and see your portfolio, and to contact you (maybe even request a quote using an online form), would be your first priority.
Another important aspect of web design is that your final product will have to be customised in such a way that it speaks to the function and purpose of your website. A good website developer will be able to show you what types of customisations will be required, which will give you a clear understanding of what your site will look like come launch day.
Having a website created for you can be expensive, but keep in mind that as long as you have the purpose of the website in place, and ensure that it’s functionality speaks to that purpose, your website will quickly become an asset for your business.
That being said, be sure to have a budget in place when you consult a web developer, and be sure to ask for an itemised quote (make sure they build a scoping document for you during your initial brief) to better understand what you can expect from the final product.
If you’re having a website developed for your business, be sure to pick a web developer that will be able to craft one that you can easily manage, if only from a content perspective. If your site will require technical knowledge, be sure to ask your developer to give you a brief explanation, so that, at the very least, you have a clear understanding of what is required to keep your site up and running.