The importance of social media marketing is extremely underrated. With the number of people in the world that actively use a wide range of social media platforms, it seems like a no-brainer to use this to your company’s advantage. However, many people believe that by posting simple updates on their Facebook page, they’ve got a solid strategy for attracting new clients and increasing sales. When it doesn’t exactly work out the way they’d hoped, it’s assumed that social media marketing as a whole is simply inefficient. That couldn’t be further from the truth. In fact, it’s one of the most important investments your business can make.
It Increases Sales
There’s no doubt that social media advertising has become more effective than outbound marketing. However, in order to achieve the best results possible, you need a solid, effective social strategy.
For example, If you scroll through Facebook and stumble upon an advert that really piques your interest, chances are you’re going to click on it just to have a quick look. You then end up seeing that the company is running a special for a limited period. As you read more about the special, you see that if you buy one of the listed products, you automatically get entered into a lucky draw where you can win a mystery prize!
Many would buy the product just because it’s on special. The fact that there’s a lucky draw as well is an added bonus. Throughout this process, you’ve gone from clicking on something that caught your eye to buying from the company advertising it.
Not all of us will click on the advert, though, and that’s where the strategy comes in. You need to know what type of people are interested in purchasing what you have to offer and exactly how to catch their attention so that they go from looking to buying. By ignoring the most powerful marketing tool at your disposal, you’re doing your business an injustice and eliminating a large group of potential customers eagerly waiting to buy your products.
Improves Customer Satisfaction
To maintain excellent customer service, it’s essential that you have a solid online presence. Attracting loyal customers starts with showing them that their opinions matter, no matter what they are. We all know how bad reviews or unanswered complaints can negatively affect a business’s reputation. If you’re making an effort to personally reply to each of these, you’re showing the customer that you care. Most of the time, that’s all they’re looking for.
On the other hand, if you neglect to reply to the person complaining, it comes across as unprofessional, and they probably won’t purchase anything from your company thereafter. By having a strong online presence, you generate a loyal customer base that will continue to support your business and publicly recommend it to friends and family on social media.
For more information about how social media marketing is essential to the success of your business, call us today on +230 5 942 0518.
