Blogs

SEO
26
Jun

Your New SEO Strategy After The 2020 CORE Update

  The topic of today’s informative blog is how to optimise after a CORE update. The reason behind this topic is the recent May 2020 Core Update which has shown up during a time when the digital world has become a lifeline for many businesses. With competition as serious as ever, it’s time to up...
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social media
23
Jun

What Is The Latest Most Powerful Social Media Marketing Strategy?

  What is the most powerful social media strategy for your business? Easy, it isn’t just one! We have come up with five of the most powerful social media strategies in 2020 that you are missing out on. Listen up, here is how you can achieve your social media marketing goals. Adapt Your Content For...
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google map
15
Dec

Take Advantage Of Google My Business

  Searching on Google is relatively easy, you just type in what you want, and without even waiting, you have the answers you want. What happens when users want to know where your business is located with the same ease as any other search? When you search for a location-based result such as Mauritius, the...
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Pull and Push Marketing: How These Strategies Work For You!
25
Nov

Pull and Push Marketing: How These Strategies Work For You!

  For most of us, marketing entails billboards, television and radio adverts and newspaper inserts. But that is where it stops. We don’t understand much about the behind the scenes tactics and strategies that go into play. However, these promotional tactics fit in either the push or pull strategy of marketing, and the idea is...
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How To Allocate Your Marketing Budget Wisely
05
Nov

How To Allocate Your Marketing Budget Wisely

  No matter the industry, company size and goals of a business, no two organisations will have the same marketing budgets. What is essential for a business is figuring out how to spend it wisely, which can be a challenge. Each marketing manager you ask advice from about where to spend the budget has a...
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Tim-bennett-OwvRB-M3GwE-unsplash
20
Aug

Why you Should Never Boost your Facebook Posts

    Don’t get me wrong. I am not saying you should not advertise on facebook. Facebook is a great platform for advertising. Traffic comes pretty cheaply and we are able to specifically target people extremely well on this platform. What I am talking about here is the “Boost post” button that is available to...
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Remarketing
05
Aug

Why Use Remarketing?

    In today’s marketing world, there are few things more disappointing than seeing how many people have seen your advert, compared to how many go on to visit your site and convert to paying customers. This does at least tell you that your adverts are working, but for them to be a complete success...
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15
Jul

Six Facebook Ad Lessons from Singapore’s Top Companies

    If you’re looking to take your Facebook advert campaign to the next level, you’ll need some inspiration. Some of Singapore’s top companies have some incredibly helpful and insightful tips and lessons to help you stand out of the crowd in your Facebook advertising. Here are a few of them. Singtel Fibre Singtel Fibre...
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PPC Mauritius
01
Jul

Four Reasons Small Businesses Should Use Paid Search

    In this day and age, online marketing should be your main focus when trying to get your business or brand name out in the world. The competition is fierce and considering your competitors are using paid search; you can’t afford not to. Here are four ways your business will benefit from using it....
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