10
Jun

How to convince to buy? Better know where the buyer is in its journey…

    Eugene’s Schwartz Breakthrough Advertising: How to Write Ads That Shatter Traditions and Sales Records is an absolute classic in the field of marketing. It offers a deep insight into consumer’s psychology and how to offer prospects the right offer. I think that one of the most important take away from this book is to...
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Photo by Alina Grubnyak
21
May

7 Things You Must Know About the Psychology of Calls to Action

  The most effective call to action strategies use basic psychology to turn visitors into repeat customers. An effective call to action will guide your visitors through the buying process, therefore getting you more site clicks, more buys and more sign ups. Have no experience in psychology? Don’t worry, read on and we’ll tell you...
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Hotel Conversions rates
10
Apr

Everything You Need To Know About improving Your Hotel Conversion Rates

    When people are looking to book a stay at a hotel, they’ll typically visit the website first to see the hotel itself, and will base their decision on more than just price and availability. People who end up on your site but that haven’t committed to a purchase yet are considered leads. Your...
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Web Design Mauritius
18
Feb

11 Web Design Trends To Keep Your Website Ahead Of The Curve In 2019

It was the famous writer, Julia Cameron that said, “Creativity is always a leap of faith. You’re faced with a blank page, blank easel, or an empty stage”. The first part of this quote couldn’t ring any more true for web designers and other creative professionals in the digital age. With each technological advancement, the...
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Web Design Mauritius
06
Feb

You Have A Website? Great! Now Do You Know How Many Enquiries You Should Get From It?

  Summary: If you don’t want to read the whole article, you must know that for every 100 visitors you have on your website, 2 or more should take action. A phone call, an form enquiry, a download of a document etc…Anything lower means that your website is not doing its job. From the early...
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Conversation Rate optimisation
22
Jan

10 Tips on How to Incorporate Psychology in Improving your Homepage Conversion Rate

10 Tips on How to Incorporate Psychology in Improving your Homepage Conversion Rate Before we dwell into the nitty gritty details of improving your homepage conversion rate, let’s begin by talking about psychology. Psychology is the science of the human mind, but how is science related to marketing? They both have the human brain in...
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growth-hacking
10
Jan

8 Exceptional Growth Hacking Examples

    So you’ve started a business and people are buying what you’re selling, but not enough of them. If you’re going to remain open as a business and keep making a profit, you’re going to need more customers, and fast. So what do you do if you want to promote your business to a...
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Marketing Challenges
28
Nov

Top 4 Marketing Challenges Executives and Business Owners Will Face in 2019

  As we are gearing up for the new year, it is essential to pinpoint the new set of marketing challenges that marketing executives & business owners will face in order to know what kind of strategies they need to create as a counter-measure. Here we reveal the top 4 marketing challenges for 2018-2019: Lack of...
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Online marketing Mauritius
26
Nov

Important Reasons Why Paying Attention to Social Marketing Can Pay Dividends

Social media is everything in today’s digital age – it’s where most decisions and opinions about goods, services, brands, and ultimately purchases are being made and shared with others. Is social media doing everything it can for your business? If you’re using social media marketing, it’s time you sharpened those skills and started using and...
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