Facebook Marketing Mauritius
16
Oct

Guidelines for effective Facebook Marketing in 2018

Of the total 1.2 million people in Mauritius, over 800 000 are internet users, and of these, 700 000 are Facebook subscribers, according to internet world stats in 2018. This represents an ocean of potential customers. Is your business engaging with these social media users? Facebook marketing is particularly effective for small business, as your...
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01
Oct

How to Identify your Competitors in 6 Easy Steps

When you are devising a strong marketing strategy, competitive research is vital. By identifying your competitors and their marketing tactics, you will be able to differentiate yourself and your product and/or service from the crowd. Easier said than done, right? Don’t worry! We’ve got 6 easy steps on how you can identify your competitors in...
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24
Sep

Marketing Terms to Know

A 1. A/B Testing This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content)....
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Web Development
15
Sep

Does your business website keep up with web development in Mauritius?

Internet and mobile subscription penetration in Mauritius are amongst the highest in Africa, and the government has set aside additional funds for supporting wifi networks in the 2018 budget. Web development has to keep pace with population demand. Having a business profile online is essential, but websites also need to be mobile-friendly, responsive and easily...
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Guide to Building Better B2B Website
01
Sep

A 3 Step Guide to Building a Better B2B Website

Nowadays, there is a huge reliance on digital channels as B2B buyers pass through the stages of their purchasing journey. This has influenced businesses to re-evaluate how they will identify, nurture and pursue opportunities. Successful companies will create a strategy where digital marketing and in-person strategies complement each other at every stage of the buyer’s...
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Cold Coconut
17
Aug

8 Local SEO Strategies to Boost Local Growth

Did you know that 78% of “local” Google searches led to offline purchases? This means that if you own a local business, capturing Google searches would lead to more customers. So how can you improve your search engine optimisation to drive exponential local growth? We will go through 8 proven SEO strategies that you should...
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Room Door
03
Aug

Digital Marketing in the Travel, Tourism and Hotel Industries: How Market Leaders and Small Disruptors Gain Organic Results Organic Results

The travel, tourism, and hotel industries make up a huge proportion of the global economy where bookings alone approach a whopping $1.6 trillion. In such a vast industry where competition is fierce, market leaders must protect one of their acquisition channels – organic search – from small disruptors. It has been witnessed that the best...
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Web-Design-Mauritius
27
Jul

What You Need to Know About Small Business Website Development and Design

    What do customers do when they have a question or are looking for information about a product or service? Some might ask a friend or visit a shop they happen to be walking past. For most people, however, the most convenient option is to search for an answer online using their smartphones or...
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Digital Marketing Works
17
Jul

How Can Digital Marketing Work For Your Business?

    When you’ve just launched a business of any kind, you want to do everything you can to make sure it succeeds. There are many tools out there that you can use to make this happen, but one of the most powerful is digital marketing. Digital marketing can increase your sales, let the right...
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