05
Nov

How To Allocate Your Marketing Budget Wisely

  No matter the industry, company size and goals of a business, no two organisations will have the same marketing budgets. What is essential for a business is figuring out how to spend it wisely, which can be a challenge. Each marketing manager you ask advice from about where to spend the budget has a...
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20
Aug

Why you Should Never Boost your Facebook Posts

    Don’t get me wrong. I am not saying you should not advertise on facebook. Facebook is a great platform for advertising. Traffic comes pretty cheaply and we are able to specifically target people extremely well on this platform. What I am talking about here is the “Boost post” button that is available to...
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Remarketing
05
Aug

Why Use Remarketing?

    In today’s marketing world, there are few things more disappointing than seeing how many people have seen your advert, compared to how many go on to visit your site and convert to paying customers. This does at least tell you that your adverts are working, but for them to be a complete success...
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15
Jul

Six Facebook Ad Lessons from Singapore’s Top Companies

    If you’re looking to take your Facebook advert campaign to the next level, you’ll need some inspiration. Some of Singapore’s top companies have some incredibly helpful and insightful tips and lessons to help you stand out of the crowd in your Facebook advertising. Here are a few of them. Singtel Fibre Singtel Fibre...
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PPC Mauritius
01
Jul

Four Reasons Small Businesses Should Use Paid Search

    In this day and age, online marketing should be your main focus when trying to get your business or brand name out in the world. The competition is fierce and considering your competitors are using paid search; you can’t afford not to. Here are four ways your business will benefit from using it....
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Buyer psychology
10
Jun

How to convince to buy? Better know where the buyer is in its journey…

    Eugene’s Schwartz Breakthrough Advertising: How to Write Ads That Shatter Traditions and Sales Records is an absolute classic in the field of marketing. It offers a deep insight into consumer’s psychology and how to offer prospects the right offer. I think that one of the most important take away from this book is to...
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Photo by Alina Grubnyak
21
May

7 Things You Must Know About the Psychology of Calls to Action

  The most effective call to action strategies use basic psychology to turn visitors into repeat customers. An effective call to action will guide your visitors through the buying process, therefore getting you more site clicks, more buys and more sign ups. Have no experience in psychology? Don’t worry, read on and we’ll tell you...
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Web Design Mauritius
18
Feb

11 Web Design Trends To Keep Your Website Ahead Of The Curve In 2019

It was the famous writer, Julia Cameron that said, “Creativity is always a leap of faith. You’re faced with a blank page, blank easel, or an empty stage”. The first part of this quote couldn’t ring any more true for web designers and other creative professionals in the digital age. With each technological advancement, the...
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Web Design Mauritius
06
Feb

You Have A Website? Great! Now Do You Know How Many Enquiries You Should Get From It?

  Summary: If you don’t want to read the whole article, you must know that for every 100 visitors you have on your website, 2 or more should take action. A phone call, an form enquiry, a download of a document etc…Anything lower means that your website is not doing its job. From the early...
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